Marketing Cloud Automation Specialist

Job Overview

We are seeking a Marketing Cloud & Automation Specialist to design and deliver high-impact digital communications that enhance customer engagement and support business growth. This role focuses on building responsive, visually compelling templates and executing personalized, data-driven campaigns using Salesforce Marketing Cloud. Candidates with strong technical email development skills, marketing automation experience, and a passion for optimizing customer journeys will be prioritized for interview consideration.

Must Haves

• Hands-on experience designing and developing responsive email templates using HTML and CSS

• Strong working knowledge of Salesforce Marketing Cloud, including automation and content management

• Proficiency with AMPscript for personalization and SQL for audience segmentation and reporting

• Experience building dynamic content and personalized messaging strategies

• Familiarity with email testing, optimization, and performance analysis

• Strong understanding of email marketing best practices and compliance standards

• Ability to collaborate effectively with cross-functional teams

What the Client Needs You to Do

In this role, you will translate marketing and business requirements into effective, scalable digital communication solutions. You will partner with marketing, digital, and analytics teams to design templates, automate campaigns, and optimize performance across channels. Success requires a balance of technical expertise, creative execution, and data-driven decision-making.

Key Responsibilities

• Design and develop responsive, visually engaging email templates using HTML, CSS, and platform-specific scripting

• Ensure templates render consistently across devices, email clients, and service providers

• Collaborate with digital and marketing teams to incorporate dynamic content, personalization, and brand standards

• Build and maintain dynamic content blocks to support segmentation and targeted messaging

• Implement advanced personalization strategies to improve customer engagement

• Use SQL to support audience segmentation and data-driven campaign execution

• Configure and support automated campaigns and customer journeys

• Conduct A/B testing on subject lines, creative assets, layouts, and calls to action

• Analyze test results and translate insights into actionable recommendations

• Leverage AI-driven optimization tools to improve send timing, targeting, and campaign performance

• Monitor dashboards and reports to track KPIs and overall campaign effectiveness

• Ensure compliance with applicable digital communication regulations and standards

• Document processes, templates, and best practices to support consistency and knowledge sharing

• Provide guidance and support to team members on template usage and automation workflows

• Contribute to continuous improvement of campaign execution, performance, and user experience

Additional Information

• This role supports multi-channel digital communication initiatives

• Strong emphasis on personalization, automation, and customer experience optimization

• Experience with email testing and preview tools is highly desirable

• Familiarity with AI-driven marketing optimization capabilities is a plus

• Certification in marketing automation platforms is preferred but not required

W2 employees of Overture Partners who work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), 401(k) starting on day one, a variety of voluntary benefits including life and disability insurance, and sick time if required by law in the worked-in state/locality.

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